It seems our recent merger with GenGreen to create GenGreen Digital Media is making waves, now getting the attention of Guardian digital outpost paidContent, which if you've not yet heard of them, provide, "...global coverage on the economics of digital content." They said it better then even we could, here:

Two green focused media companies—3rdWhale and GenGreen—are merging. GenGreen claims the largest database of green businesses in North America, while 3rdWhale’s flagship iPhone app provides a way for users to find green businesses near to them. 3rdWhale has also built mobile apps for a number of green NGOs, including Greenpeace. Together, the two firms plan on launching ‘GenGreen Local,’ a network of hyperlocal web sites, which will offer “communities a powerful new grassroots resource to share information and help build their local green economies.”

Read the rest here. We were also thrilled to see this make it on the bleeding edge Morning Tech News.