In an industry first, 3rdWhale is proud to have become the first mobile app developer to become a member of 1% For The Planet, so we decided to go a lot further, donating 25 cents of every app sold, distributed to 5 different environmental NGOs, two of which we selected, and the other three entirely determined by nominations then voting from the public.

Care2 wrote about this, coming from their uniquely environmental slant:

With all the technological world a-twitter with the release of its third, and most spectacular hand held miracle yet, the Apple iPhone continues to dominate the market of sophisticated mobile communication devices. Maybe that's an important part of life to you, and maybe it's not; the point is that these phones are changing the way people learn and communicate in some drastic ways, and the implications that has for the spread of environmentally conscious thought and deed are significant.

3rdWhale.com is a digital media company focused on providing tools, resources and innovative projects that help individuals the world over live a greener and healthier lifestyle, and their flagship product is the 3rd Whale mobile application for the iPhone.

Natural Capital Solutions and EarthShare were the NGOs we picked to donate. See if you can find out the other three, here!