Mother Nature News, a long time fan and frequent supporter of 3rdWhale, was again first to break the news that we were donating a good portion of each sale of our green mobile app, something unprecedented in the industry. It also hits on the odd quandry that Apples at times nonsensical App store rules creates:

Despite the fact that Apple has the most sophisticated ecommerce platform in the world, the company unfortunately can't seem to figure out a way to let iPhone app creators donate part of their proceeds to a charitable cause.
 
But that's not stopping Boyd Cohen of 3rdWhale. This week, his uber-cool app for green living just got a major upgrade, and it will be the first app to dedicate a portion of its earnings to environmental nonprofits chosen by users.

To read more about our CEO Boyd Cohen's interesting, if confusing experience with Apple, click here.