3rdWhale CEO Boyd Cohen was one of the judges of Sustainable Brands Conference's inaugural New Venture Exchange, a chance for green startups other then the much hyped cleantech sector to get their time in the spotlight. Rather then be a passive participant, he offered up an amazing prize:

Though the economic news continues to be shaky, innovation hasn’t disappeared. In fact, at events like the New Venture Exchange, it’s being celebrated.

As we reported earlier, this is a chance for consumer oriented green start ups to get seen by some of the most influential people in the green business realm, at the Sustainable Brands conference.

Among other things, one will get an iPhone application created for them by green mobile app developer, 3rdWhale Media, complete with a strategic analysis on how to extend their brand on a mobile platform, together a value of $30,000.

To read about the 9 diverse contenders, from yoga mats made out of bike inner tubes to localized personal scale carbon trading, click here.