The 3rdWhale green mobile app made a big step forward to its goal of "mobilizing the green revolution" when it partnered with Creative Citizen, incorporating their Creative Solutions crowdsourced sustainable living tips, the benefits of each quantified by waste, energy, water, emissions and money savings when doing them. Huffington Post was there for the launch event that went much deeper then a tooting of horns:

Last Saturday night, an innovative new green iPhone application launched at an event in Hollywood entitled "The Evolution of Green: From Hype to Habit." The 3rdWhale iPhone app is a product of a partnership between two green Internet companies - 3rdWhale (which builds green apps) and Creative Citizen (which offers a solutions engine). The partners built the application on a fully open architecture that invites radical collaboration with other groups.

The deeper question the event posed about the "evolution of green" goes beyond specific products or partnerships. With Obama in the White House and a top green swat team at his side, the green movement has matured in remarkable ways and now we have access to power and influence. Our central task moves from hype, as the subtitle of the event puts it, to shifting our habits on every level, from personal to corporate to political.

To see the fascinating other ways Huffington Post sees the evolution of green happening, click here.