The people at Planet Green get the value of 3rdWhale's app: It gives you the knowledge you need, when you need it, to make the greenest choices. It's then that green living goes from talk to action. They do a great job of putting you into the mindset where this would be of most value:

Imagine you're in a new city or even a different neighborhood in your hometown. You want a coffee and, looking around, you can see several options. They all offer the usual coffee shop amenities but how do you know which one has the most eco-friendly coffee? Which one uses green cleaning supplies and has taken measures to reduce water consumption? If you were a local, you might know the answers but, as a visitor, it is nearly impossible to find out immediately. That is it was impossible.

Now, thanks to ubiquitous connectivity and new handheld devices like the iPhone, green-minded software developers have made finding the most eco-friendly businesses anywhere you go an easy task. Leading the charge is 3rdWhale and their mobile application.

Read the rest at Planet Green, including what Max Gladwell had to say about us.